January 2008 ,

NEW FROM CUBA BEVERAGE COMPANY™ ‘CUBA herbal energy juice’™ A REFRESHING ALL NATURAL BOOST

January 28, 2008 – CUBA Beverage Company offers major incentive to Distributors with an ‘equity share offering’.  Cuba is showing a strong impact by tightening the bond of supplier and distributor to increase market share and brand awareness.  “We had a soft launch in 2007 in select areas around the US and Puerto Rico.  After seeing the response and strong sell through, we felt now was a great time to offer value to those distributors who joined us in selling CUBA up and down the street.”

CUBA CEO, CJ Johnson, has a great reputation in the beverage business.  He is using his bond with Distributors to help build a solid foundation for the growth of CUBA’s Herbal Energy Juice to become an everyday brand.  “The beverage business is built on a relationship platform and is backed by track record and success.  The main goal for enhancing our channels of distribution comes from strengthening our bond with distribution and retail partners, and ultimately CUBA’s ‘all natural’ connection to the consumer.”

“Our Marketing strategies have grown rapidly with CUBA Beverage Company.  Johnson says, “Our marketing Director, Roger Allan (who spent years behind the launch of Rockstar Energy Drink in the Gulf States), has helped guide us and push for main stream marketing.  With that, we have supported his ideas with full page advertising in numerous Magazines such as; Cosmopolitan, Elle, Marie Claire, Self, Fitness, Glamour, Allure, and others.”  Roger states, “Our involvement with the Sundance Film Festival and the 50th anniversary of the Grammy’s is helping to fuel our attack on the strong Southern California Beverage Market.”  “Including these highly visible events, we are looking at a variety of alternative and healthful-minded opportunities to help gain support from a powerful demographic of consumers.  Cuba Herbal Energy Juice is a body-friendly product appealing to all ages and is NOT excessive nor does it contain unnecessary ingredients to mask or enhance its flavor or effect.”