Consumer choice:
"Beverage Companies have been under heavy pressure to change or reduce the levels of HFCS (High Fructose Corn Syrups) or Dextrose, but that has caused them to switch to Sucrose or ever more, they are using heavy amounts of artificial sugars,” said Mr. Johnson. “Sweeteners Acesulfame-K, Sucralose & Aspartame have all been heavily pursued and are found in almost every beverage. There is very limited availability for me, a 34 year old health conscience consumer. If I want all natural I have 1-2 choices, 100% grape juice or 100% apple juice, and sometimes you are lucky to find those in any convenience store across the Americas. We've seen a shift in consumers' attitudes toward diet, health and wellness. More consumers are seeking product choices without artificial ingredients, rather than just eliminating calories or carbohydrates from their diet. CUBA Herbal Energy Juice is a positive move in creating a great tasting beverage that uses no added sucrose, dextrose, HFCS, or any of the artificial sweeteners or preservatives."