About the Founders

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FOUNDERS

Alex C. Procopio, Chief Executive Officer and Founder
Mr. Procopio brings management and entrepreneurial experience from having founded two companies responsible for beverage sales and distribution.

Mr. Procopio has acted as chief negotiator in all international sales throughout the Caribbean, Latin America and Asian markets. He has traded grains, processed foods, meats, fish, wine, dairy products and energy drinks. Mr. Procopio has extensive contacts throughout the Caribbean including premier food and beverage distributors. He travels regularly to the Caribbean to negotiate sales. He is very knowledgeable of the beverage production process and has overseen both of Cuba's production runs.

CJ Johnson, Chief Operations Officer and Founder
Mr. CJ Johnson joins Cuba Beverage Company and brings with him 11 years of Energy Drink and Beverage Industry experience, having first promoted Hype Energy and Red Bull throughout South Africa back in 1996. Mr. Johnson has an extensive network of distribution contacts throughout the United States.

CJ Johnson launched and served as Vice President of Sales and Distribution for Rockstar Energy Drink from October 2001-2005, with room for growth and market expansion he then served as International Sales Director thru 2007. He successfully managed the integration of the first 16oz Energy Drink and set up vast networks of Distribution throughout the USA and Latin America which eventually led Rockstar into a groundbreaking deal for Distribution with Coca- Cola Enterprises and Coca-Cola North America.

Prior to joining Cuba Beverage Company CJ was a Marketing and Promotions Manager for Red Bull North America, 1997-1999. There he played a key role in the development of brand recognition across USA, South Africa, & Australia.

A native of California, Mr. Johnson raced as a professional cyclist in the UCI World Cup and NORBA Nationals, 1991-1996